Brand and Squarespace Website Design

Choosing Archetype Means Choosing a Collaborative, Rooted Approach

Care. Strategy. Integrity. Ease.

At Archetype, your website isn’t just a visual asset—it’s a reflection of your purpose. We create digital spaces that hold the same emotional tone and depth as your practice. Our approach is rooted in co-creation, making space for clarity, autonomy, and care at every step.

From strategy and copywriting to launch and support, you’ll receive a process that’s transparent, human, and thoughtfully paced.

Overhead view of pastel-colored notebooks and pencils arranged neatly on a white surface—evoking calm creativity and thoughtful planning.

Our Services

The Foundational Site

A calm, professional 3–5 page site that gives you a grounded, clear online presence.

Includes:

  • Custom Squarespace site (3–5 pages)

  • Gentle branding (curated fonts + color)

  • Copywriting support + 1:1 feedback

  • Scheduling integration

  • Custom domain email setup

  • 1:1 training session

  • One week post-launch support

Cost: $2,800
Timeline: 2 weeks

Equity Pricing Available

The Signature Site

A full-spectrum website + brand identity for professionals ready to expand and grow.

Includes:

  • Custom Squarespace site (7–10 pages)

  • Full site copywriting or co-writing

  • Logo, colors, typography design

  • Blog setup + tutorial

  • Stock photo curation

  • SEO-optimized content

  • Scheduling + email integrations

  • 1:1 training session

  • Two weeks post-launch support

Cost: $5,800
Timeline: 3-4 weeks

Refresh + Realign

For sites that no longer reflect where you are now—this package helps you realign with clarity.

Includes:

  • Website audit + 90-minute strategy session

  • Visual refresh (type, color, layout)

  • Copy refinement + SEO

  • Blog + nav cleanup

  • Updated integrations

  • 1:1 training

  • One week post-launch support

Cost: $3,200
Timeline: 2-3 weeks

I offer a limited number of reduced-rate projects each quarter for therapists who are Black, Indigenous, people of color, and/or disabled. If this applies to you, I’d love to hear from you.

Bespoke Add-ons

Every practice is different, and your needs might extend beyond the core package. These optional add-ons offer extra clarity, support, and personalization—whether that’s refining your brand voice, setting up tech tools, or crafting visuals that feel like you.

Your practice is one-of-a-kind. Your support should be too.

If you’re not sure where to begin or want to pick and choose, fill out the inquiry form and I’ll help you build something that feels just right.

  • Brand Strategy Session
    60–90 min call + written brief for visual direction, voice, and goals.
    $300–$450

    SEO Strategy + Keyword Guide
    Basic audit and keyword plan to support copy and meta data.
    $250–$400

    Content Planning Session
    1:1 call to map out site content or blog structure.
    $200–$350

    Marketing Strategy Session
    Custom guidance for launch, email, or social rollout.
    $250–$450

    Accessibility Audit
    Ensure your site meets basic accessibility needs.
    $150–$250

  • Full Site Copywriting
    Up to 5 custom pages, voice-aligned, SEO-informed.
    $800–$1,500

    Messaging Realignment
    For existing sites or brands—refocus your copy tone.
    $400–$700

    SEO-Optimized Meta Descriptions
    For each page or blog—keyword support included.
    $100–$200

    Blog Setup + Formatting Guide
    Add blog with a sample post, SEO tips, and workflow.
    $150–$300

  • Brand Vision Board
    Moodboard + color palette + font pairing.
    $200–$400

    Canva Templates Pack
    Social posts, worksheets, or lead magnet templates.
    $250–$450

    Custom Business Card Design
    Digital/print-ready front + back design.
    $150–$250

    Stock Photography Curation
    Up to 15 on-brand stock images pulled for you.
    $100–$200

    Social Media Cover Design
    Instagram highlight covers, LinkedIn banners, etc.
    $100–$250

  • Squarespace 1:1 Training
    60-minute recorded or live training on your site.
    $150–$300

    Monthly or Quarterly Maintenance
    Check-in, updates, backups, and tweaks.$100–$200/month

    Scheduling Integration Setup
    Embed Calendly or similar, test, and style.
    $100–$175

    Newsletter Signup Integration
    Connect Squarespace with Mailchimp, Flodesk, etc
    .$100–$200

    Custom Domain Email Setup
    Google Workspace or Zoho configuration support.
    $100–$175

    404 Page Customization
    Friendly, branded error page.
    $75–$125

    Analytics Setup
    Google Analytics and search console installed.
    $100–$200

  • Clarity Add-On Bundle
    Strategy Session + Brand Vision Board + Stock Curation
    $600–$750

    Visibility Bundle
    SEO Strategy + Meta Copywriting + Analytics Setup
    $500–$650

    Client-Ready Bundle
    Intake Form Setup + Scheduling Integration + Email Setup
    $400–$550

    Monthly Care PlanQuarterly audit + 1 round of edits + email support
    $200–$300/mo